• Be the Planet connects businesses and people through a shared, trusted mark —
    bringing clarity to sustainable choices.

The Be the Planet mark

The Be the Planet mark is an ecolable designed to communicate a company's commitment to responsible and sustainable practices.

Apply to use the mark

How it works

  • A simple transparent process to align with the Be the Planet standard.

  • 1. Apply

    Submit your application to use the Be the Planet mark.

  • 2. Review

    We review your application to understand your sustainability approach and help ensure alignment.

  • 3. Use the Mark

    Once approved, you receive access to the Be the Planet mark to communicate your commitment clearly.
Apply to use the mark

Why trust Be the Planet?

  • Clarity

    A single, recognizable mark that helps people easily identify sustainable products.

  • Trust

    Built through thoughtful review and alignment—not just labels, but meaningful standards.

  • Alignment

    Connecting businesses and consumers around shared values and real world impact.
Apply to use the mark